- By admin
- 18 April, 2013
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If you are a web user you’ve probably noticed that some of the URLs displayed on the address bar are green. The URLs which are green in color indicate that those websites you are secured and have EV certification. EV stands for Extended Validation certificate and as the term suggests is used to validate website; in simple terms it gives the assurance that the website is genuine and the owner is who he claims to be. EV SSL Certificates protects Ecommerce website against phishing attacks-phishing is a scam where perpetrators lure web user to fake but legitimate-looking sites for the purposes of obtaining the customers sensitive details. EV certificate belongs to the X.509 ‘public key certificate’.
EV certificates can only be offered by certificate authorities who have undergone an independent audit in the review process of their web of trust. All the qualified CAs are required to adhere to the same issuance requirements. These requirements aim to:
Establish both the legal identity and the physical and operational presence of an ecommerce website.
Determine the true owner of the domain name
To confirm the identity and authority of people who represent website owners.
Why is EV Certificate necessary?
EV certificates assure the customer that the business he is transacting with is genuine and his information will remain private and confidential. With all the security awareness that has been carried out in the World Wide Web and the fact that phishing has in the recent year increased rampantly, customers are only willing to transact with certified ecommerce websites. Securing your site with EV certificate shows customers that you take their security seriously. Though, it may not directly give protection to the business, it will give customers confidence that you have ‘removed’ the risk of trading on the internet.
In addition if your website has the green URL and your competitor does not have, your business gain competitive advantage as it appears to be more trustworthy and more legitimate.
EV certificates compatibility.
EV SSL Certificate are compatible with most of the browsers in use today hence you need not to worry about compatibility issues…